The Elm Press by Lorraine Dauphin

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Artist Comments

The Elm Press: 

When “NO” means Yes!

 

Objective: To design a brochure for a mid-size printer (The Elm Press) in a campaign

to inform and expand their customer base,  focusing on customer service and  

exceptional 1 & 2 color printing and specialty services. 

 

Results: Using the company motto of almost never saying “NO” to a customer as the theme, 

we used examples from history where an “impossible” successes were achieved despite public doubt.

Embossing & a PMS metallic were used on the covers’ “printing blocks”, highlight this two color 

brochure. A great success.

 


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